Where beer isn’t just beer
The good life in the Innviertel region
For a long time beer was regarded as a drink that was defined by the masses; beer drinkers were rarely considered connoisseurs. But the tide has turned: beer has emerged from its shadowy existence and is revealing its delicious diversity. This is not least due to the Bierregion Innviertel initiative.
Nine breweries, 26 inns, over 80 different types of beer: What was launched five years ago as “Bierregion Innviertel” has developed into a permanent fixture in the region and far beyond.
By joining forces with tourism and business, this alluring alliance is aiming to improve the range of different beers in the region and polish up the local beer image.
The driving force behind it are the beer-related events in the breweries and inns, as well as a united image as the Bierregion brand. The nine participating breweries work closely together and benefit from synergies. One of the highlights of the Bierregion calendar is Biermärz, a colourful series of events based around beer, which takes place in March every year.
With the Bierregion the Innviertel can expand its abilities in the field of beer further. The breweries – all privately own – stand for genuine, unique beers that stand out from the crowd. Strong, robust, delicious. The best thing to do is taste your way through the local kitchens and cellars as part of a tour along the Roman Cycle Trail. You’ll find lots of helpful advice on finding your way around the culinary map from the regional tourism associations or on the website at www.innviertelbier.at.
Author: Bierregion Innviertel
Further recommendations, tips and news
Landscapes influence people and people influence landscapes. Austria has a lot to tell you about.
A cultural and architectural jewel
The diverse Joanneum Quarter in Graz, City of Design and European City of Culture, is a popular meeting place for...
tip
Near, far, wherever you are
This newly built 55 km section of the Ybbs Valley Cycle Trail follows the river along the tracks of the old...
tip
Nostalgia meets zeitgeist
Styria’s oldest river swimming pool is surrounded by old trees and now also features a modern family swimming pool....
tip
Full of (runner) beans
The runner bean is surprisingly diverse and is the symbol of St. Ruprecht an der Raab, which lies on the Styrian...
tip
A blossoming business in traditional costumes
The fashion label FREIWILD in the Mostviertel region unites the fast rhythm of the urban world as well as slower...
tip
Old treasures – new works
Valuable white bookshelves in the world's largest monastic library: Admont Abbey invites you into the world of books....
tip
Dem Heiligen Martin sei Dank
The “Martiniloben” celebrates the Feast Day of St. Martin, patron saint of Burgenland, with an impressive culinary...
tip
The legendary Tauern Cycle Trail
On this almost 30 km section of the Tauern Cycle Trail, you can read about the eerie and funny stories of the...
tip
When the Wachau is decked in pastel
The Wachauer Marille is one of the most popular types of apricot in the world, and rightly so: nowhere else in the...
tip